QUESTIONS? Our luncheon chair for 2016 is Eliza Hunter. You can reach her at luncheon@

GOODREADS. Join our group here to chat about the luncheon.

TWITTER. Our handle is @SouthernMagicRW, and we use the hashtag #MagicLunch when we tweet about our big day.

FAME. Publishers Weekly romance blogger Barbara Vey was a special guest at our 2013 luncheon. She wrote about her experience here. Thanks Barbara! We hope you'll come back.

STORIED PAST. Our previous keynote speakers include romance greats Sylvia Day, Linda Howard, Gayle Wilson, Sherrilyn Kenyon, Connie Brockway, Anne Stuart, Jeaniene Frost, and Victoria Dahl.

READERS. Southern Magic is the Birmingham chapter of the non-profit organization Romance Writers of America. Our mission is to promote excellence in romantic fiction and support the careers of romance writers. We are readers and authors who love the romance genre and want to share that love with others. You can help by telling other readers about our luncheon and encouraging them to attend. We look forward to seeing you in November!

Southern Magic Readers Lunch

Buy Your Tickets Now!

Please join us at our 13th annual #MagicLunch on Saturday, November 5, 2016, in Birmingham, Alabama. Join local authors for lunch, followed by a special welcome speaker and special keynote speaker Jennifer Ashley (who also writes urban fantasy as Allyson James). Attendees receive goodie bags with books and are eligible for door prize baskets. Enjoy a day with people who share your love of reading! 
New York Times and USA Today Bestselling author Jennifer Ashley has lived and traveled all over the world, and now lives in the Southwest. She writes historical, paranormal, and contemporary romance as Jennifer Ashley; mysteries as Ashley Gardner; and paranormal romance and urban fantasy as Allyson James.

Jennifer’s/Allyson’s/Ashley’s more than 83 novels and novellas have won RWA’s RITA award, the Golden Quill, RT Reviewer’s Choice awards, and the Prism award, among others. Jennifer’s novels have been also been translated into French, German, Spanish, Dutch, Japanese, Norwegian, Hungarian, Italian, Thai, and other languages.

Our welcome speaker is writer extraordinaire, Hildie McQueen. Hildie writes western and paranormal with a touch of historical here and there. You can find her at

Early Registration through Aug 31st $30  
Regular Registration after August 31st  $40  

Payment must be received for registration to be considered complete. Seats are limited. Early registrations not completed by August 31, 2016 or before all seats are sold will be canceled. Refunds are not available.

*To pay using PayPal, choose the Credit Card option when completing your purchase.

Buy Your Tickets Now!


10:00 a.m. - Check-In Begins

11:00 a.m. – Doors Open, Silent Auction Raffle Baskets Begin

12:00 p.m. – Lunch with Welcome Speaker Hildie McQueen and Keynote Speaker JENNIFER ASHLEY, author doorprizes, etc.

2:00 p.m. – Book Fair and Signing (Please limit outside books to 5)

For those with E-READERS, please bring them to make onsite purchases of select books!


Embassy Suites - Birmingham/Hoover
2960 John Hawkins Parkway, Birmingham, Alabama, 35244
(near Riverchase Galleria)


If you require overnight accomodations, please use this link to receive the Southern Magic preferred rate:

Past Luncheon Speakers

 Keynote SpeakerWelcome Speaker
2016 Jennifer Ashley Hildie McQueen
2015 Darynda Jones Lexi George
2014 Sylvia Day Naima Simone
2013 Jeaniene Frost Christy Reece
2012 Sherrilyn Kenyon Dianna Love
2011 Victoria Dahl Jennifer Echols
2010 Peggy Webb Lyn Stone
2009 Anne Stuart Laura Hayden
2008 Christina Dodd Kelley St. John
2007 Sherrilyn Kenyon Debra Webb
2006 Teresa Medeiros Dianna Love
2005 Connie Brockway Kelley St. John
2004 Linda Howard Gayle Wilson

Questions? Contact the luncheon chairs at

Copyright 2016 Southern Magic, Inc., RWA Chapter 178